Netflix Geeked Week 24

Case Study Coming Soon.

For the 2024 Netflix Geeked Week, Netflix needed a bold, immersive identity centered around the concept of ink splatter as an homage to the art form that started it all: the comic book. A five-day virtual extravaganza, Geeked Week celebrates the most anticipated releases in geek culture, giving die-hard fans exclusive news, sneak peeks, and surprise celebrity drop-ins.

The team injected new energy into a robust campaign identity that used ink splatter to symbolize the raw, transformative, unpredictable energy of creativity, reflecting the vibrancy of both creators and fans. The ink highlights unique stories while connecting them in the creativity that permeates them all. This campaign elevated Netflix Geeked Week into a living celebration of fan-driven storytelling and the boundless possibilities that arise when fandom and creators come together.